How does a shared inbox work in a CRM?

Sales emails usually live in individual inboxes, which makes handoff and follow-up fragile. A shared inbox brings team mail into the CRM so every thread can be read, assigned, replied to, and tracked in the same workspace as the deal.

Questlane connects Gmail or IMAP mailboxes and matches conversations to contacts and deals. When a contact replies, the thread appears where the team expects it: on the deal timeline and in the shared inbox. Reps do not need to forward messages or copy updates into a separate CRM note.

This is useful for teams that sell together. A founder can see a high-value reply, an account executive can own the next step, and operations can confirm that every open deal has recent activity.