Last updated:
Deal velocity
Deal velocity measures how quickly opportunities move through the sales pipeline, usually combining deal count, value, win rate, and cycle length.
Higher deal velocity means the team turns qualified opportunities into revenue faster. Lower velocity can point to slow follow-up, unclear next steps, or a stage where deals routinely stall.
How Questlane uses this
Questlane exposes stage age, movement, and workflow reminders so teams can find slow stages and act before deals go cold.