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Sales pipeline conversion rate
Sales pipeline conversion rate is the percentage of deals that move from one pipeline stage to the next or from first stage to won.
Teams use conversion rate to understand whether deals are progressing or stalling. Stage-specific conversion is usually more useful than a single blended win rate because it shows exactly where the process loses momentum.
How Questlane uses this
Questlane calculates stage-to-stage conversion from real deal movement, so the funnel view is based on actual events rather than manual reporting.